How Qualtrics Uses Benchmark Pricing Data

Top performing procurement organizations use pricing intelligence and benchmark data not only to save money, but to partner with the business more effectively.

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In this session, Qualtrics’ Director of Global Procurement Oxana Lazareva shares how her team uses benchmark data to surface only the signals that matter across every SaaS decision.

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What you'll learn:

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1. Understand which signals are most useful when evaluating renewals at scale
2. Recognize pricing patterns that indicate real opportunity versus noise
3. Build stronger internal alignment by using data as a shared language and discussion point