Data & Insights

5 game-changing AI tools every RevOps leader should know

In our latest webcast, SpendHound shared insights from real vendor usage and SaaS spend data across 700+ companies, revealing which AI tools are gaining traction in RevOps and which ones are falling behind.

AI is transforming how RevOps teams operate, but with hundreds of tools across every category, it’s often unclear which ones are actually delivering measurable results.

In our most recent webcast, we shared insights drawn by SpendHound’s expert analysis of real vendor usage and SaaS spend across 700+ companies, giving us a clear view into which AI tools are truly gaining adoption, how they stack up against competitors, and which platforms are falling behind.

If you're building a modern RevOps tech stack, scaling your go-to-market motion, or looking to eliminate underperforming tools, here are 5 game-changing AI tools we believe are worth your attention backed by real benchmark data.

You can view the full webcast video above, with highlights below.

5. Fathom Video

Category: AI Meeting Assistants

What is it?
Fathom is the go-to tool for automating sales call summaries and syncing actionable insights directly into your CRM without the need for manual note-taking.

Why is it gaining adoption?
Fathom stands out for its ability to generate tailored summaries based on audience, whether it's Sales, Customer Success, or Product, and for its seamless, real-time integrations with platforms like Salesforce. This means teams can focus on conversations while Fathom handles documentation and insight capture automatically.

Feature highlights

Other competitors in the category:

Otter.ai
Fireflies.ai

Fireflies and Otter show more moderate growth, while Krisp has remained relatively flat. Fathom’s adoption curve is steep driven by usability, smart summaries, and real-time CRM syncs.

4. Nooks

Category: AI Power Dialers

What is it?
Nooks is an AI-powered sales dialer designed to increase connect rates through smart parallel dialing and real-time voicemail detection, helping outbound teams talk to more prospects in less time.

Why is it gaining adoption?
Nooks leverages AI to detect whether a human, voicemail, or phone tree has answered the call, allowing reps to focus only on live conversations. Its intuitive interface and real-time feedback make it especially effective for SDR teams running high-volume outbound campaigns.

Feature highlights

Other competitors in the category:

Orum
RingCentral

**Nooks and Orum are both trending upward in our usage data**, while legacy dialers like RingCentral and Five9 are in decline.

Our team evaluated both tools in depth and while we ultimately chose to continue with Orum due to platform fit, Nooks stood out for its AI-powered interface and strong user adoption among SDR teams.

3. Copy ai.

Category: AI Content Creation for Sales

What is it?
Copy.ai is an AI-powered writing tool built specifically for sales teams. It helps SDRs and outbound reps generate personalized, brand-consistent emails quickly without needing to start from scratch every time.

Why is it gaining adoption?
Unlike general-purpose AI writers, Copy.ai is designed for revenue teams. It supports advanced workflows tailored for outbound sales, allowing teams to automate email sequences, maintain brand voice, and move faster while keeping quality high.

Other competitors in the category:

Surfer
Scalenut

2. Instantly

Category: AI Sales Engagement / Cold Email Automation

‍What is it?
Instantly is a cold email platform built for scale. It combines smart sequencing and outreach automation with powerful deliverability features—including domain warm-up, inbox rotation, and AI-based reply detection—to ensure your emails land and convert.

Feature Highlights

Why is it gaining adoption?
Instantly is built with deliverability as its foundation, not an afterthought. It intelligently routes replies, pauses sequences for out-of-office responses, and stops outreach when a lead has bounced or opted out. Its infrastructure is ideal for RevOps and outbound teams that want to scale without getting flagged by spam filters.

‍Other competitors in the category:

Apollo.io
Outreach

Instantly is the **fastest-growing cold email platform** according to our data, outpacing Outreach and Lavender driven by its deliverability-first infrastructure and AI-powered reply handling.

1. Clay

Category: Lead Enrichment & AI Personalization

What is it?
Clay is a powerful lead enrichment platform that helps teams build smarter lists, enrich contacts from 50+ data sources, and generate personalized outreach at scale, using AI agents (Claygents) that automate manual research and outbound prep.

Feature Highlights

Why is it gaining adoption?
Clay goes beyond static enrichment by layering in live data and giving teams control over how they query and personalize each lead. With Claygents, RevOps and SDR teams can automate tasks like finding job changes, writing custom intros, or verifying emails, all without leaving the platform.

Other competitors in the category:

ZoomInfo
Cognism

**Clay is leading the shift in lead enrichment,** with adoption rapidly accelerating across the 700+ companies in our dataset. As teams move beyond static data providers like ZoomInfo and Cognism, they’re turning to Clay for its ability to enrich leads dynamically and personalize outreach at scale using AI.

‍The data makes it clear

The AI tools gaining traction in RevOps today are those built for speed, automation, and integration. Teams are moving away from legacy platforms in favor of AI-native solutions that solve real workflow pain points and deliver measurable impact. As AI adoption accelerates, the advantage will go to RevOps leaders who prioritize usability, scale, and data-driven decision-making over brand familiarity.