Actual Asana, Inc. Pricing 2026

How Asana pricing works

Asana uses a per-user, per-month pricing model with four tiers — a free plan for individuals, two paid plans for growing teams and mid-size companies, and a custom-priced Enterprise tier for large organizations. The more features, controls, and AI capabilities you need, the higher the tier you move into.

What drives the cost

The primary billing dimension is seat count. Every member of your workspace counts as a paid seat on Starter, Advanced, and Enterprise plans. Guests (external collaborators) are free and unlimited on all paid plans. Seats scale in increments that grow with your organization:

• 2–5 users: add 1 seat at a time
• Up to 30 users: increments of 5
• Up to 100 users: increments of 10
• Up to 500 users: increments of 25
• 500+ users: increments of 50

Beyond seats, cost is also influenced by add-ons. Asana offers several paid add-ons that layer on top of any paid plan:

• AI Teammates — AI agents that automate workflows (available on Starter+, contact sales for pricing)
• Timesheets & Budgets — $5.99/user/month (annual), adds time tracking, user rates, and project budgets
• Compliance Management — available on Enterprise plans, adds SIEM integration, eDiscovery, DLP, archiving, and managed workspaces
• Permissions Management — available on Enterprise plans, adds custom RBAC, mobile app controls, guest domain restrictions, and advanced permissions

Billing cadence and discounts

Asana offers both monthly and annual billing. Annual billing saves up to 18% compared to paying monthly. For example:

Enterprise pricing is not listed publicly and requires contacting Asana's sales team.

Free tier

The Personal plan is free forever and supports up to 2 users. It includes unlimited tasks, projects, and storage (100 MB per file), plus list, board, and calendar views. It does not include timeline/Gantt views, goals, portfolios, automations, custom fields, or AI Studio.

AI Studio pricing

AI Studio — Asana's no-code AI workflow builder — is included on all paid plans with a base credit allotment:

• Starter: 50K credits/month per billing account
• Advanced: 75K credits/month per billing account
• Enterprise: 200K credits/month per billing account

Higher credit tiers (AI Studio Plus and AI Studio Pro) are available as paid upgrades for teams that need more capacity.

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Asana pricing plans

Personal — Free forever

Asana's free tier is designed for individuals or pairs managing personal projects and to-dos.

• Price: $0 (no credit card required)
• User limit: 2 users
• Key features:
  
  • Unlimited tasks and projects
  • List, board, and calendar views
  • Unlimited storage (100 MB max per file)
  • Status updates
  • Time tracking via integrations
  • 100+ free integrations (Slack, Google Drive, Zoom, etc.)
• Notable limits: No timeline or Gantt views, no custom fields, no automations, no forms, no goals, no portfolios, no AI Studio
• Best for: Freelancers, solo workers, or two-person teams who need basic task management without cost

Starter — $10.99/user/month (annual) | $13.49/user/month (monthly)

Built for growing teams that need project tracking, automations, and reporting beyond the basics.

• Everything in Personal, plus:
  
  • AI Studio Basic with 50K credits/month per billing account
  • No user seat limits
  • Timeline and Gantt views
  • Reporting dashboards
  • Unlimited automations (rules engine)
  • Forms for intake and requests
  • Custom templates
  • Custom fields (priority, budget, status, etc.)
  • Unlimited free guests
  • Admin console
  • Private teams and projects
• Notable limits: No portfolios, no goals, no workload view, no approvals/proofing, no advanced integrations (Salesforce, Tableau, Power BI)
• Best for: Small to mid-size teams (5–50 people) that need structured project management, automation, and external collaboration

Advanced — $24.99/user/month (annual) | $30.49/user/month (monthly)

Designed for companies managing portfolios of work and goals across multiple departments.

• Everything in Starter, plus:
  
  • AI Studio Basic with 75K credits/month per billing account
  • Unlimited portfolios
  • Goals (company, team, and individual levels)
  • Portfolio workload view
  • Approvals and proofing
  • Salesforce, Tableau, and Power BI integrations
  • Forms with branching logic
  • Built-in time tracking (estimated vs. actual)
  • Scaled security controls
  • Formulas (auto-calculated custom fields)
  • Universal reporting
  • Advanced search
  • Milestones
• Notable limits: No SAML SSO, no SCIM provisioning, no universal workload, no capacity planning, no service accounts, no view-only licenses
• Best for: Mid-size to large companies (50–500 people) that need cross-departmental visibility, goal tracking, and advanced reporting

Enterprise — Contact sales for pricing

For organizations that need full administrative control, advanced security, and unlimited scale.

• Everything in Advanced, plus:
  
  • AI Studio Basic with 200K credits/month per billing account
  • SAML authentication (SSO)
  • User provisioning and deprovisioning (SCIM)
  • Universal workload (across all projects and portfolios)
  • Capacity planning
  • Service accounts for integrations
  • View-only licenses
  • Guest invite permissions
  • Project admin controls
  • Admin announcements
  • Workflow bundles
  • 24/7 support
  • Custom onboarding
  • Custom branding
• Enterprise+ available with additional security and compliance features: SIEM integration (Splunk), eDiscovery (Exterro, Hanzo), DLP (Netskope), data archiving (Theta Lake), managed workspaces, IP allowlisting, data residency, Enterprise Key Management, and HIPAA compliance
• Best for: Large enterprises (500+ people) that require SSO, SCIM, compliance controls, and dedicated support

Add-ons available on paid plans

Plan comparison at a glance

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Asana hidden costs and fees

Asana's listed per-user prices don't tell the full story. Here are costs that can catch buyers off guard:

Forced seat increments

You can't buy exactly the number of seats you need. Asana enforces seat increments (1, 5, 10, 25, or 50 depending on your current size), which means you may be paying for seats nobody uses. At $24.99/user/month on Advanced, buying 10 extra seats you don't need costs nearly $3,000/year.

Add-on costs stack up

The Timesheets & Budgets add-on ($5.99/user/month annual) applies per user, not per team. For a 100-person Advanced plan, that's an additional $7,188/year. Compliance Management and Permissions Management add-ons on Enterprise are priced via sales, but expect them to meaningfully increase your total contract value.

No refunds on cancellation

Asana's refund policy is firm: cancel anytime, but you won't get money back for unused time. If you're on an annual plan and realize three months in that you're switching tools, you're out the remaining nine months.

Sales tax and VAT

Asana charges state and local sales tax based on your billing address. International buyers may also face VAT or GST. If you're registered for VAT/GST, add your registration number during checkout to claim an exemption.

Enterprise+ features are gated

Several security and compliance features — SIEM, eDiscovery, DLP, data residency, IP allowlisting, Enterprise Key Management, HIPAA compliance — require either the Enterprise+ plan or paid compliance/permissions add-ons. These are not included in the base Enterprise tier.

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How to negotiate lower Asana pricing

Asana's list prices are a starting point, not a final offer — especially for annual contracts, larger teams, and Enterprise deals. Here are practical tactics to reduce what you pay.

1. Commit to annual billing upfront

Asana already offers up to 18% savings for annual vs. monthly billing. But if you're purchasing for a larger team, use the annual commitment as a starting point for negotiation, not the ceiling. Ask for an additional volume discount on top of the annual rate, particularly if you're buying 50+ seats.

Why it works: Asana's per-user model means predictable recurring revenue. A guaranteed annual contract with a higher seat count reduces their churn risk, which gives you leverage to negotiate below the listed annual price.

2. Negotiate seat count flexibility

Asana's seat increments (5, 10, 25, or 50 depending on team size) mean you may be forced to buy more seats than you need. Push for either exact seat counts or a "true-up" arrangement where you pay for actual usage quarterly rather than pre-purchasing a block.

Why it works: Asana's increment model is designed to over-provision. If you're at 37 users, you'd normally need to buy 40 seats. Asking for a custom seat arrangement — or a credit for unused seats — removes the built-in overage.

3. Bundle add-ons into the base price

If you need Timesheets & Budgets ($5.99/user/mo), AI Teammates, or compliance/permissions add-ons, negotiate them as part of a single deal rather than purchasing them separately. Ask for add-ons to be included at no extra cost or at a steep discount when you commit to Advanced or Enterprise.

Why it works: Add-ons increase Asana's average revenue per user. They have room to discount or include add-ons when it secures a higher-tier plan commitment. The Timesheets & Budgets add-on at $5.99/user/mo adds up fast — at 100 users, that's $7,188/year on top of your plan cost.

4. Use competitor pricing as leverage

Tools like Monday.com, ClickUp, Wrike, and Smartsheet compete directly with Asana at similar or lower price points. Get quotes from at least one competitor before entering negotiations. Even a free-tier comparison (ClickUp offers more features on its free plan than Asana Personal) can apply pressure.

Why it works: Asana's sales team knows the competitive landscape. A concrete competing quote — especially one that's lower for comparable features — gives your procurement team a specific number to negotiate against rather than a vague request for a discount.

5. Time your purchase around quarter-end or fiscal year-end

Asana is a publicly traded company (NYSE: ASAN) with quarterly revenue targets. Purchases closed in the final weeks of a fiscal quarter carry more weight for the sales team. Asana's fiscal year ends January 31, making Q4 (November–January) and Q2 (May–July) particularly favorable windows.

Why it works: Sales reps have quotas. A deal that's ready to close in the final days of a quarter is more likely to receive pricing concessions than the same deal at the start of a new quarter.

6. Negotiate the Enterprise tier specifically

Enterprise pricing is entirely custom, which means everything is on the table: per-seat rate, add-on inclusion, contract length discounts, payment terms, and support levels. Key levers for Enterprise negotiations:

• Multi-year contracts (2–3 years) in exchange for a lower per-seat rate
• Include Enterprise+ features (data residency, SIEM, DLP) in the base Enterprise price rather than paying for compliance add-ons separately
• Cap annual price increases at a fixed percentage (e.g., 3–5%) to avoid surprise renewals
• Request free onboarding and Customer Success services, which Asana normally conditions on eligibility or charges for

Why it works: Enterprise deals are Asana's highest-value contracts. The gap between the listed Advanced price ($24.99/user/mo) and whatever Enterprise charges is negotiable territory, and Asana has strong incentives to close and retain large accounts.