How 4M Analytics benchmarks SaaS spend and automates tracking for 100+ vendors

‍TL;DR

4M Analytics runs more than 100 SaaS tools and had been tracking them manually in ClickUp. Every time a new vendor was added, nobody remembered to update it. CFO Tomer Levy switched to SpendHound about 1.5 years ago, and since then, SpendHound has become 4M’s single system of record for SaaS spend, renewals, and ownership — including a NetSuite integration that flagged a $6,300 gap between contracted and actual spend.

Meet 4M Analytics: Mapping the infrastructure under our feet

4M Analytics applies AI and computer vision to satellite imagery to map subsurface utility infrastructure. Think pipes, poles, manholes, and valves that civil engineers and contractors otherwise have to estimate before they dig. Engineering firms and state DOTs use 4M’s platform to get an accurate picture of utility without waiting on surveys.

Tomer Levy has been 4M’s CFO for three and a half years, running finance for a 120-person team split between the US and Israel. Part of that job is keeping tabs on the software the company runs on, including more than 100 vendors and growing.

The challenge: SaaS spend tracking that relies on memory

4M kept its SaaS inventory in a manual list of vendors, renewals, spend, and owners in ClickUp. That is, until the company outgrew it.

The breaking point happened whenever 4M would sign a new vendor. Since updating ClickUp wasn't part of anyone's workflow, they’d only catch the gap when someone happened to log in to NetSuite and notice a new charge that had never been logged.

“Before SpendHound, we were managing this manually in ClickUp, and things could break whenever new software was added. Nobody actually remembered to go update the database.” — Tomer Levy

As a result, stakeholders across the company routinely came back to finance with the same questions (when is this renewing, what are we paying, who owns it) because there was nowhere else to look. And without a reliable link between what was signed and what was billed, discrepancies could go unnoticed for months.

And yet none of it seemed to justify paying tens of thousands of dollars for a SaaS spend management solution.

The solution: A single source of truth for SaaS spend

Tomer found SpendHound the way a lot of CFOs share information today: a friend heard about it and shared it in a private group of other finance leaders. Because of 4M’s 120-person team, their cost to use the platform was zero — and Tomer was on a call with SpendHound within days.

A year into using SpendHound for free, 4M brought in an IT systems-mapping AI suite, and 4M’s IT team suggested consolidating application tracking under it. Tomer said no. Two things kept SpendHound in place: its direct NetSuite integration, and the fact that it’s built specifically for SaaS & AI spend management.

“We had the option to consolidate into a broader IT platform, and I chose not to. SpendHound is deeply focused on this problem and gives me much higher value than I was willing to give up.” — Tomer Levy

The NetSuite integration flags discrepancies between what 4M contracted for and what’s being billed. In one case, SpendHound caught a vendor 4M had agreed to pay $7,500 a year, where NetSuite showed actual usage-based billing running closer to $1,200 — a $6,300 gap, now reallocated to something better.

SpendHound’s automated alerts removed the need to monitor each renewal. Now, Tomer gets a proactive email that gives him and relevant stakeholders time to work the renewal and negotiate from a position of strength.

4M also uses SpendHound's pricing benchmarks as a reference point heading into negotiations. Tomer cited using them on Outreach and Slack renewals specifically, and in one case, to evaluate a new ATS platform by pulling data on similar vendors as an objective input into the decision.

The results: 

• 100+ applications tracked with owners, renewal dates, and spend in a single repository
• $6,300 discrepancy flagged between contracted and actual billing on one renewal
• Proactive renewal alerts replacing manual, error-prone monitoring
• 1.5 years running the platform at zero cost, chosen deliberately over a broader IT alternative

Asked what SpendHound’s biggest benefit has been, Tomer didn’t hesitate to mention team alignment and time saved. That combination — more proactive managing of SaaS spend — is core to how 4M uses the platform.

“For me, the biggest value is alignment and time savings. SpendHound gives us a solid repository for all of our SaaS spend, and the platform makes it easy to stay ahead without constantly checking everything manually.”

Stakeholders across the company can now see every vendor and the spend associated with each, which has largely eliminated the recurring questions that used to fall back on finance.

SpendHound functions as a safety net 4M didn't have before: catching contract discrepancies like the $6,300 gap on one renewal. Combined with renewal alerts, it turned a reactive process into one Tomer can now offload to focus on more important financial decisions.

Looking ahead: An internal SaaS data knowledge brain

4M is building an internal AI knowledge brain, and Tomer wants SpendHound's data feeding directly into it through an MCP integration. Instead of an employee asking finance or IT whether the company pays for something, and what they pay for it, they'd ask the AI directly.

With an AI brain wired into SpendHound's data, he expects things like vendor overlap and pricing gaps to get caught before new requests go through, rather than after.

“If I moved to a new role tomorrow, SpendHound would be one of the first tools I’d bring with me. The UI is simple, the system is stable, the security is strong, and the integration works exactly the way we need it to.” — Tomer Levy

Optimize your SaaS spend with real visibility & benchmarks

4M Analytics replaced manual SaaS spend tracking with a single, automated system of record for renewals, ownership, and cost — all while catching things like billing discrepancies and redundancies, at zero cost.

Get started with SpendHound and start optimizing all your SaaS & AI spend with real visibility and pricing benchmarks.

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SpendHound is free for companies with fewer than 1,000 employees. Companies with 1,000–5,000 employees pay $10,000 per year, backed by a guarantee to identify at least $150,000 in savings or your money back. Custom pricing is available for organizations with 5,000+ employees.