How Qualtrics uses pricing benchmarks to save money and align teams
March 24, 2026
at
10:00 am
ET
Top performing procurement teams use pricing intelligence and benchmarks not only to save money, but to partner with the business better.
In this session, Qualtrics’ Director of Global Procurement Oxana Lazareva shares how her team uses pricing benchmarks to surface only the signals that matter across every SaaS decision.
Oxana Lazareva
Director Global Procurement, Qualtrics
Dakota Doukas
Director of SpendHound CS & PE,
SpendHound, YipitData
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What you’ll learn
Understand which signals are most useful when evaluating renewals at scale
Recognize pricing patterns that indicate real opportunity versus noise
Build stronger internal alignment by using data as a shared language and discussion point
