How Qualtrics uses pricing benchmarks to save money and align teams
March 24, 2026
Top performing procurement teams use pricing intelligence and benchmarks not only to save money, but to partner with the business better.
In this session, Qualtrics’ Director of Global Procurement Oxana Lazareva shares how her team uses pricing benchmarks to surface only the signals that matter across every SaaS decision.
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What you’ll learn
Understand which signals are most useful when evaluating renewals at scale
Recognize pricing patterns that indicate real opportunity versus noise
Build stronger internal alignment by using data as a shared language and discussion point
Our speakers
Oxana Lazareva is the Director of Global Procurement at Qualtrics, where she leads global sourcing strategy and procurement operations to support the company’s growth. She partners with executive stakeholders to align procurement with business priorities, while driving cost optimization and risk mitigation across technology, services, and enterprise functions.
Known for leading strong teams and supplier ecosystems, Oxana brings deep expertise in strategic sourcing, contract negotiation, and global procurement. She is passionate about breakthrough technology and positioning procurement as a strategic function that fuels long-term financial impact.
Dakota Doukas is the Director of Client Strategy at SpendHound, where she leads strategic client engagements and helps teams maximize the value they get from SpendHound’s procurement experts. She works closely with finance, procurement, and IT teams to align SpendHound’s offerings with client goals and deliver insights that improve how companies buy and renew software.
With a strong background in client strategy, Dakota is known for building trusted relationships and delivering client outcomes. She brings a thoughtful approach to helping companies navigate the complexity of SaaS spend management and procurement.
