Actual HeyGen Pricing 2026

HeyGen pricing varies depending on your usage tier and the features you need. For individual users and small teams, SMB plans typically average around $621. Custom pricing may be negotiated directly with HeyGen using SpendHound.

HeyGen offers multiple pricing tiers to match different team sizes and use cases. At an average of $621 SMB plans are designed for small to mid-size teams who need core functionality. Pricing may be custom and based on headcount, usage volume, and contract length. Most businesses use a combination of tiers depending on team function.

Yes, HeyGen pricing is negotiable — particularly at the enterprise tier and for high-volume usage. While list prices for lower tiers are sometimes fixed, SMB and Mid-Market companies spending above $621 have meaningful leverage to negotiate discounts and favorable contract terms. The most effective levers are: (1) real pricing benchmarks, (2) a clear negotiation strategy, and (3) expert procurement support. HeyGen’s sales team responds to structured deals backed by market data.

Across the major ai-video-generators providers, list pricing for comparable capabilities is generally similar, but real differences emerge in performance per dollar for your specific use case. On average, HeyGen is priced at $621 for SMB plans. Synthesia runs at an average of $3528. Higgsfield is priced at $2434, on average. Runway pricing averages out to $855.