Actual SerpApi Pricing 2026

SerpApi pricing varies depending on your usage tier and the features you need. For individual users and small teams, SMB plans typically average around $3693. Custom pricing may be negotiated directly with SerpApi using SpendHound.

SerpApi offers multiple pricing tiers to match different team sizes and use cases. At an average of $3693 SMB plans are designed for small to mid-size teams who need core functionality. Pricing may be custom and based on headcount, usage volume, and contract length. Most businesses use a combination of tiers depending on team function.

Yes, SerpApi pricing is negotiable — particularly at the enterprise tier and for high-volume usage. While list prices for lower tiers are sometimes fixed, SMB and Mid-Market companies spending above $3693 have meaningful leverage to negotiate discounts and favorable contract terms. The most effective levers are: (1) real pricing benchmarks, (2) a clear negotiation strategy, and (3) expert procurement support. SerpApi’s sales team responds to structured deals backed by market data.

Across the major web-scraping-and-data-extraction providers, list pricing for comparable capabilities is generally similar, but real differences emerge in performance per dollar for your specific use case. On average, SerpApi is priced at $3693 for SMB plans. Apify runs at an average of $1617. Oxylabs is priced at $3190, on average. Firecrawl pricing averages out to $1090.