Actual Figma Pricing 2026

See what 160 teams actually pay for Figma, from real contracts tracked in SpendHound

Published on:
February 25, 2026
Last updated on:
October 1, 2026

How much does Figma cost in 2026?

Based on spend data from actual Figma customers, average SMB pricing for Figma is $11165 per year, while average enterprise pricing for Figma is $113917 per year.

SpendHound collects de-identified spend data from 1,300+ companies across thousands of software vendors. This is from 160 Figma customers reflecting actual pricing, not published rates or estimates.

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SMB Pricing

(50-1,000 employees)

$11165

per year

Enterprise Pricing

(1,000+ employees)

$113917

per year

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How much is Figma pricing changing in 2026?

Among contributing SpendHound companies, SMB Figma pricing increased by 23.65% year-over-year, while enterprise Figma pricing increased by 13.01% year-over-year.

The UI/UX Design category overall continues to grow as companies invest in operational efficiency tools. However, finance teams are pushing back on Figma license costs, scrutinizing whether the per-user cost justifies the value across the organization.

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23.65%

Year-over-year based
on 787 SMB customers

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13.01%

Year-over-year based
on 105 Enterprise customers

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Is Figma cheaper compared to alternatives?

Evaluating Figma alternatives? Whether you’re comparing Figma vs. Canva, Figma vs. Webflow, or considering another Figma competitor, actual customer spend data shows clear differences in how these tools are priced in practice.

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Monday.com
Monday.com
ClickUp
Notion
Smartsheet
Wrike

Canva vs. Figma pricing

SMB pricing for Canva averages $2900 per year, while enterprise pricing for Canva averages $29852 per year.

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Canva
Figma
Delta

SMB Pricing*

(50-1,000 employees)

$2900 per year

$11165 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$29852 per year

$113917 per year

+0%

SMB Pricing*

(50-1,000 employees)

Canva

$2900 per year

Figma

$11165 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Canva

$29852 per year

Figma

$113917 per year

Delta

+0%

*based on annual average spend

Webflow vs. Figma pricing

SMB pricing for Webflow averages $8909 per year, while enterprise pricing for Webflow averages $111462 per year.

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Webflow
Figma
Delta

SMB Pricing*

(50-1,000 employees)

$8909 per year

$11165 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$111462 per year

$113917 per year

+0%

SMB Pricing*

(50-1,000 employees)

Webflow

$8909 per year

Figma

$11165 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Webflow

$111462 per year

Figma

$113917 per year

Delta

+0%

*based on annual average spend

UserTesting vs. Figma pricing

SMB pricing for UserTesting averages $30782 per year, while enterprise pricing for UserTesting averages $209466 per year.

Spend Hound white logo
UserTesting
Figma
Delta

SMB Pricing*

(50-1,000 employees)

$30782 per year

$11165 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$209466 per year

$113917 per year

+0%

SMB Pricing*

(50-1,000 employees)

UserTesting

$30782 per year

Figma

$11165 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

UserTesting

$209466 per year

Figma

$113917 per year

Delta

+0%

*based on annual average spend

SmartBear vs. Figma pricing

SMB pricing for SmartBear averages $5781 per year, while enterprise pricing for SmartBear averages $92497 per year.

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SmartBear
Figma
Delta

SMB Pricing*

(50-1,000 employees)

$5781 per year

$11165 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$92497 per year

$113917 per year

+0%

SMB Pricing*

(50-1,000 employees)

SmartBear

$5781 per year

Figma

$11165 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

SmartBear

$92497 per year

Figma

$113917 per year

Delta

+0%

*based on annual average spend

Mobbin vs. Figma pricing

SMB pricing for Mobbin averages $528 per year, while enterprise pricing for Mobbin averages $684 per year.

Spend Hound white logo
Mobbin
Figma
Delta

SMB Pricing*

(50-1,000 employees)

$528 per year

$11165 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$684 per year

$113917 per year

+0%

SMB Pricing*

(50-1,000 employees)

Mobbin

$528 per year

Figma

$11165 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Mobbin

$684 per year

Figma

$113917 per year

Delta

+0%

*based on annual average spend

Who uses Figma vs. competitors?

Want to see how Figma stacks up against other UI/UX Design tools? SpendHound shows you adoption trends in real time, based on actual spend data from 1,300+ contributing companies.

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Figma
vs.
Canva
Canva
Webflow
UserTesting
SmartBear
Mobbin

Unlock adoption data from actual contracts in SpendHound.

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Explore pricing for Figma alternatives

helps you track, optimize, and save on business expenses

Canva

Canva is a web-based visual design platform offering templates and tools for graphics, video, docs, whiteboards, AI-assisted content and print, with collaborative team and enterprise plans.

Webflow

Webflow is a visual web development platform that enables users to design, build, and launch responsive websites without writing code.

UserTesting

UserTesting offers a human-insight platform enabling organizations to capture on-demand video feedback and UX research from real users to optimize digital products, experiences, and marketing.

SmartBear

SmartBear provides testing, API design, performance and observability tools—automated UI/mobile/web, API/contract and load testing, cross‑browser testing, monitoring and collaboration for mid‑market and enterprise.

Mobbin

Mobbin is the world's largest UI & UX design reference library, offering a comprehensive collection of real-world mobile and web app designs to inspire designers and developers.

Figma pricing FAQs

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How does Figma pricing compare to competitors like Canva, Webflow, and UserTesting?

What is Figma Enterprise pricing and what does it include?

How does SpendHound help you pay less for Figma?

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