Actual UserTesting Pricing 2026

See what 160 teams actually pay for UserTesting, from real contracts tracked in SpendHound

February 25, 2026

Published on:

February 25, 2026

Last updated on:

February 25, 2026

How much does UserTesting cost in 2026?

Based on spend data from actual UserTesting customers, average SMB pricing for UserTesting is $36265 per year, while average enterprise pricing for UserTesting is $147756 per year.

SpendHound collects de-identified spend data from 1,000+ companies across thousands of software vendors. This is from 160 UserTesting customers reflecting actual pricing, not published rates or estimates.

Learn more about our data methodology.

SMB Pricing

(50-1,000 employees)

$36265

per year

Enterprise Pricing

(1,000+ employees)

$147756

per year

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How much is UserTesting pricing changing in 2026?

Among contributing SpendHound companies, SMB UserTesting pricing increased by 38.98% year-over-year, while enterprise UserTesting pricing increased by 11.61% year-over-year .

The UI/UX Design category overall continues to grow as companies invest in operational efficiency tools. However, finance teams are pushing back on UserTesting license costs, scrutinizing whether the per-user cost justifies the value across the organization.

38.98%

Year-over-year based
on 14 SMB customers

11.61%

Year-over-year based
on 91 Enterprise customers

Tracked and optimized by

Is UserTesting cheaper compared to alternatives?

Evaluating UserTesting alternatives? Whether you’re comparing UserTesting vs. Figma, UserTesting vs. Canva, or considering another UserTesting competitor, actual customer spend data shows clear differences in how these tools are priced in practice.

Monday.com

Figma vs. UserTesting pricing

SMB pricing for Figma averages $8620 per year, while enterprise pricing for Figma averages $82428 per year.

Figma

UserTesting

Delta

SMB Pricing*

(50-1,000 employees)

$8620 per year

$36265 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$82428 per year

$147756 per year

+0%

SMB Pricing*

(50-1,000 employees)

Figma

$8620 per year

UserTesting

$36265 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Figma

$82428 per year

UserTesting

$147756 per year

Delta

+0%

*based on annual average spend

Canva vs. UserTesting pricing

SMB pricing for Canva averages $1584 per year, while enterprise pricing for Canva averages $18924 per year.

Canva

UserTesting

Delta

SMB Pricing*

(50-1,000 employees)

$1584 per year

$36265 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$18924 per year

$147756 per year

+0%

SMB Pricing*

(50-1,000 employees)

Canva

$1584 per year

UserTesting

$36265 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Canva

$18924 per year

UserTesting

$147756 per year

Delta

+0%

*based on annual average spend

Webflow vs. UserTesting pricing

SMB pricing for Webflow averages $7979 per year, while enterprise pricing for Webflow averages $49128 per year.

Webflow

UserTesting

Delta

SMB Pricing*

(50-1,000 employees)

$7979 per year

$36265 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$49128 per year

$147756 per year

+0%

SMB Pricing*

(50-1,000 employees)

Webflow

$7979 per year

UserTesting

$36265 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Webflow

$49128 per year

UserTesting

$147756 per year

Delta

+0%

*based on annual average spend

SmartBear vs. UserTesting pricing

SMB pricing for SmartBear averages $5659 per year, while enterprise pricing for SmartBear averages $70128 per year.

SmartBear

UserTesting

Delta

SMB Pricing*

(50-1,000 employees)

$5659 per year

$36265 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$70128 per year

$147756 per year

+0%

SMB Pricing*

(50-1,000 employees)

SmartBear

$5659 per year

UserTesting

$36265 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

SmartBear

$70128 per year

UserTesting

$147756 per year

Delta

+0%

*based on annual average spend

Mobbin vs. UserTesting pricing

SMB pricing for Mobbin averages $576 per year, while enterprise pricing for Mobbin averages $2220 per year.

Mobbin

UserTesting

Delta

SMB Pricing*

(50-1,000 employees)

$576 per year

$36265 per year

+0%

Enterprise Pricing*

(1,000+ employees)

$2220 per year

$147756 per year

+0%

SMB Pricing*

(50-1,000 employees)

Mobbin

$576 per year

UserTesting

$36265 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Mobbin

$2220 per year

UserTesting

$147756 per year

Delta

+0%

*based on annual average spend

Who uses UserTesting vs. competitors?

Want to see how UserTesting stacks up against other UI/UX Design tools? SpendHound shows you adoption trends in real time, based on actual spend data from 1,000+ contributing companies.

UserTesting

vs.

Figma

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Explore pricing for UserTesting alternatives

helps you track, optimize, and save on business expenses

Figma

Figma (Figma, Inc.) offers cloud-native collaborative design SaaS: UI/UX editor, FigJam whiteboards, Slides, Sites, Dev Mode and developer tools—seat-based for teams and enterprises.

View Figma pricing

Canva

Canva is a web-based visual design platform offering templates and tools for graphics, video, docs, whiteboards, AI-assisted content and print, with collaborative team and enterprise plans.

View Canva pricing

Webflow

Webflow is a visual web development platform that enables users to design, build, and launch responsive websites without writing code.

View Webflow pricing

SmartBear

SmartBear provides testing, API design, performance and observability tools—automated UI/mobile/web, API/contract and load testing, cross‑browser testing, monitoring and collaboration for mid‑market and enterprise.

View SmartBear pricing

Mobbin

Mobbin is the world's largest UI & UX design reference library, offering a comprehensive collection of real-world mobile and web app designs to inspire designers and developers.

View Mobbin pricing

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