Actual HG Insights Pricing 2026

See what 160 teams actually pay for HG Insights, from real contracts tracked in SpendHound

Published on:
May 12, 2026
Last updated on:
October 29, 2026

How much does HG Insights cost in 2026?

Based on spend data from actual HG Insights customers, average SMB pricing for HG Insights is $57849 per year.

SpendHound collects de-identified spend data from 1,300+ companies across thousands of software vendors. This is from 160 HG Insights customers reflecting actual pricing, not published rates or estimates.

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SMB Pricing

(50-1,000 employees)

$57849

per year

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How much is HG Insights pricing changing in 2026?

Among contributing SpendHound companies, SMB HG Insights pricing increased by -6.25% year-over-year.

The ABM and Demand Gen category overall continues to grow as companies invest in operational efficiency tools. However, finance teams are pushing back on HG Insights license costs, scrutinizing whether the per-user cost justifies the value across the organization.

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-6.25%

Year-over-year based
on 12 SMB customers

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Is HG Insights cheaper compared to alternatives?

Evaluating HG Insights alternatives? Whether you’re comparing HG Insights vs. 6sense, HG Insights vs. Sendoso, or considering another HG Insights competitor, actual customer spend data shows clear differences in how these tools are priced in practice.

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Monday.com
Monday.com
ClickUp
Notion
Smartsheet
Wrike

6sense vs. HG Insights pricing

SMB pricing for 6sense averages $129998 per year.

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6sense
HG Insights
Delta

SMB Pricing*

(50-1,000 employees)

$129998 per year

$57849 per year

+0%

SMB Pricing*

(50-1,000 employees)

6sense

$129998 per year

HG Insights

$57849 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

6sense

$735311 per year

HG Insights

$103224 per year

Delta

+0%

*based on annual average spend

Sendoso vs. HG Insights pricing

SMB pricing for Sendoso averages $51117 per year.

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Sendoso
HG Insights
Delta

SMB Pricing*

(50-1,000 employees)

$51117 per year

$57849 per year

+0%

SMB Pricing*

(50-1,000 employees)

Sendoso

$51117 per year

HG Insights

$57849 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Sendoso

$86725 per year

HG Insights

$103224 per year

Delta

+0%

*based on annual average spend

Unbounce vs. HG Insights pricing

SMB pricing for Unbounce averages $3442 per year.

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Unbounce
HG Insights
Delta

SMB Pricing*

(50-1,000 employees)

$3442 per year

$57849 per year

+0%

SMB Pricing*

(50-1,000 employees)

Unbounce

$3442 per year

HG Insights

$57849 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Unbounce

$4164 per year

HG Insights

$103224 per year

Delta

+0%

*based on annual average spend

Demandbase vs. HG Insights pricing

SMB pricing for Demandbase averages $76960 per year.

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Demandbase
HG Insights
Delta

SMB Pricing*

(50-1,000 employees)

$76960 per year

$57849 per year

+0%

SMB Pricing*

(50-1,000 employees)

Demandbase

$76960 per year

HG Insights

$57849 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Demandbase

$531453 per year

HG Insights

$103224 per year

Delta

+0%

*based on annual average spend

Navattic vs. HG Insights pricing

SMB pricing for Navattic averages $8785 per year.

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Navattic
HG Insights
Delta

SMB Pricing*

(50-1,000 employees)

$8785 per year

$57849 per year

+0%

SMB Pricing*

(50-1,000 employees)

Navattic

$8785 per year

HG Insights

$57849 per year

Delta

+0%

Enterprise Pricing*

(1,000+ employees)

Navattic

$18096 per year

HG Insights

$103224 per year

Delta

+0%

*based on annual average spend

Who uses HG Insights vs. competitors?

Want to see how HG Insights stacks up against other ABM and Demand Gen tools? SpendHound shows you adoption trends in real time, based on actual spend data from 1,300+ contributing companies.

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HG Insights
vs.
6sense
6sense
Sendoso
Unbounce
Demandbase
Navattic

Unlock adoption data from actual contracts in SpendHound.

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Explore pricing for HG Insights alternatives

helps you track, optimize, and save on business expenses

6sense provides an AI-powered account-based marketing and sales platform that analyzes intent data to identify in-market B2B buyers and orchestrate campaigns, pipeline, and revenue growth.

Sendoso is a gifting and direct mail platform that helps revenue teams enhance customer engagement and drive revenue through personalized gifts, eGifts, and virtual experiences.

Unbounce offers Smart Copy AI for marketing copy plus a landing-page builder, Smart Traffic and Conversion Intelligence tools to help SMBs and marketers boost conversions.

Demandbase offers an account-based B2B SaaS platform combining a data cloud, intent signals, DSP advertising and sales/marketing tools to identify, target and engage high-value enterprise accounts.

Navattic provides a platform for creating interactive product demos to enhance sales and marketing efforts.

HG Insights pricing FAQs

How much does HG Insights cost per month?

What are HG Insights’s pricing plans and which one is right for my business?

Can you negotiate HG Insights pricing?

How does HG Insights pricing compare to competitors like 6sense, Sendoso, and Unbounce?

How does SpendHound help you pay less for HG Insights?

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Know exactly what you’ll pay before you talk to HG Insights, using actual contracts from real customers tracked in SpendHound.

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